When big box stores started printing faux vintage tees in the late-aughts, it wasn’t the end of authentic streetwear design – it was a call to arms for real people making real things. Similarly, the city of Denver is all too familiar with that struggle to stay real. The Mile High Queen City Capital of the Rocky Mountain Front Range has struggled to be a place that maintains its (actually very unique) identity through all the change and rapid growth over the years. But like real design, it comes out swingin’.

Soulfax Press perches at that intersection of real design and real Denver. Bringing together a rich culture that not many know about and telling it with a brand new shine. Soulfax is fan-bootleg Nuggets merch, a celebration of jazz and soul (Welton Street was, after all, the “Harlem of the West”), and an eccentric edge that weaves the story of Colfax, Park Hill, the Northside and beyond. Not every piece of clothing is about Denver, but every piece will turn heads. Get in.

And not that we should have to say it, but this shit is AI-free. ‘Cuz AI doesn’t belong anywhere near art. Or really anywhere in this tale, for that matter. We like to say we’ve been “AI-free since ‘83” – the born year of creator and game wizard, Cowboy Shane.

So pull up a plate of fire green chile and watch a Nuggets game with us. The dunks go harder at this elevation.